Pamela Anderson is drawing a firm line in the sand when it comes to the use of artificial intelligence, making it clear she’s choosing humanity over technology.
In a new interview with People magazine, the actress spoke out as the face of Aerie’s latest #AerieREAL campaign — one that refuses AI-generated bodies in favor of real people.
It opens with Anderson interacting with artificial tools that generate polished but lifeless models — images that give way to a more authentic, human-centered scene.
“I like to engage with people when it comes to new, provocative ideas and ways to express that,” Anderson said about the campaign, praising it for “taking a risk.”
Pamela Anderson Takes a Stand Against AI
For the 58-year-old, the stance is both personal and creative. She argued that “nothing can replace human beings,” adding that unless AI becomes “imperfect like human beings,” it will never capture “the romance of a performance that’s soulful and fearless.”
The #AerieREAL initiative arrives at a time when AI is rapidly reshaping the media landscape. By committing to avoid digitally generated bodies, the brand is positioning itself in opposition to an industry increasingly leaning into artificial perfection.
Anderson’s involvement is rooted in the popular shared belief that AI lacks depth, unpredictability and the emotional texture of real human expression. The “Baywatch” star’s help anchors the campaign’s message as well as reinforces her own evolving brand, which centers on authenticity over illusion.
Pamela Anderson Considers Herself an “Analog Girl”
GettyFocused on maintaining a grounded lifestyle, Anderson has dubbed herself “an analog girl” who prefers records and radio over digital noise. Professionally, she says she remains motivated by challenge, rather than chasing quick results.
The actress and model wants to “work hard” and see “what she’s made of,” while avoiding being “driven by money or ease of anything.” That same independence carries into her personal style nowadays. Anderson says she is “not dressing for other people,” but for herself. She also recently cut her signature long blonde hair into a shorter bob — a look she says she’ll keep and will “never go long again.”
Reflecting on aging, she emphasized that she never wants to become “bitter or jaded” and instead hopes to enjoy each day. Anderson’s stated that she’s approaching the future with the understanding that “you’re just going to have a good time.”
Pamela Anderson Revisits Her Story With ‘Love, Pamela’
The #AerieReal campaign also comes amid a broader personal and professional reset for Anderson. In 2023, she began reclaiming her narrative with her memoir “Love, Pamela” and the documentary “Pamela, A Love Story,” offering a more intimate and self-directed account of her life.
