Paris Hilton had fans doing a double take after stepping out with a dramatic new look during one of fashion’s biggest events.
The longtime blonde socialite turned heads on Saturday, May 16, when she walked the runway at the Gucci Cruise 2027 fashion show in New York City.
Prior to Hilton walking the runway, she shared to social media that she was having a shopping spree at a Gucci in a carousel of images.
Hilton Stunned With Her New Hair
While Hilton is known for her signature platinum locks, fans immediately noticed something different this time around — she appeared to swap her famous blonde hair for a much darker brunette shade.
For the high-profile event, Hilton styled the darker look long and sleek with soft side bangs, creating a noticeably different vibe from the glamorous blonde aesthetic she has embraced for years.
The transformation quickly sparked conversation online, with many fans wondering if the new look was temporary or here to stay.
Hilton embraced full fashion-show glamour for the runway appearance.
The 45-year-old wore a striking yellow-and-gold puff-sleeved dress paired with black boots, an oversized fur coat, and a bold red handbag as she confidently walked through the star-studded event.
After the show, Hilton celebrated the moment on social media, reposting clips of herself on the runway and sharing excitement about the experience with followers.
“Such a magical night,” Hilton wrote in one Instagram Story while thanking Gucci and designer Demna. “Thank you @demna @gucci.”
Friends and Family React to Her Stunning New Look
Fans and family members alike quickly weighed in on Hilton’s striking transformation.
Even her mother, Kathy Hilton, appeared surprised by the runway moment.
“What??????” Kathy wrote in response online. “I read this I’m thinking where??? Is my iPad broken?”
Meanwhile, Hilton’s sister, Nicky Hilton, kept her reaction simple but enthusiastic, commenting: “Iconic.”
Fashion fans also flooded social media with praise for Hilton’s brunette makeover after Vogue shared footage of her runway appearance with the caption, “Paris Hilton walking the Gucci show in Times Square? That’s hot.”
“Omg! She looks so good as a brunette,” one person wrote, while another added, “Paris looks fabulous with dark hair.”
Others embraced Hilton’s famous catchphrase, simply commenting, “That’s hot.”
One especially enthusiastic fan declared, “NAH THIS HAIR COLOR ON PARIS… NOW THAT’S HOT,” while another called her “the most insanely gorgeous brunette.”
Heart-eye and fire emojis quickly filled comment sections as viewers reacted to the unexpected style switch.
Hilton Recently Posted About Celebration Mother’s Day
The glamorous fashion appearance comes just days after Hilton celebrated a much more personal milestone: Mother’s Day.
Earlier this month, the entrepreneur marked the occasion with husband Carter Reum and their two young children, Phoenix and London.
The couple welcomed son Phoenix via surrogate in January 2023 and daughter London in November 2023.
“Happy Mother’s Day to all my #SlivingMoms out there,” Hilton wrote in a sweet Instagram post alongside family photos. “From me and my #CutesieCrew.”
Whether her brunette era lasts or not, Hilton’s latest runway moment clearly made an unforgettable impression.
