Brooke Shields is celebrating a major milestone and reflecting on the journey that got her there.
The Hallmark actress, beloved by fans for her roles as Charlotte Thornton on “When Calls the Heart” and Abby Knight in the “Flower Shop Mystery” movie series, took to social media to mark the second anniversary of her haircare brand, Commence, sharing a heartfelt message about the experience of launching a new business later in life. Alongside the celebratory post, Shields expressed gratitude for the venture’s progress while looking ahead to the future.
Shields Reflects on Her Journey of Starting a New Company
“Commence turned TWO yesterday! 🥳🧴” Shields wrote in the caption of her June 4 Instagram post. “So so grateful for this journey of starting and running a new company… and we’re just getting started 🧡 Let this be your reminder that it is NEVER too late to start something new. Take care, Xx.”
Fans in the comment section shared their support for the actress:
“You inspire people to start over with confidence. Happy 2nd birthday Commence! ✨🩷🎉” one fan wrote.
Another added, “So happy to see you with so many accomplishments!!! I love you, Brooke. ☺️🧡”
Shields also recently celebrated her 61st birthday on May 31. Another fan wrote a heartfelt message to Shields wishing her a happy birthday and sharing how much they love the brand. “Happy Birthday, Brooke! ✨💫 Wishing you a year as timeless, luminous, and effortlessly elegant as you are. And your new shampoo line — absolutely stunning. The packaging, the vibe, the whole aesthetic feels so elevated. You’ve always had the most iconic, legendary hair, so if this is your creation, I already know it’s going to be nothing short of spectacular. Cheers to another year of beauty, brilliance, and legendary hair moments. ✨🙏✨”
The Story Behind Shields’ Haircare Company Commence
GettyShields’ striking eyebrows and voluminous hairdo have been iconic since her early days in the spotlight. She began Commence specifically for women over 40.
The story behind her brand Commence reads as such on their official website, “As someone who’s been in the public eye since her first modeling gig at 11 months old, Brooke Shields knows what it’s like to age in front of an audience—and she’s not afraid to tell it like it is. Our founder and CEO developed this collection for women over 40 who know that their best hair—and their most exciting new beginnings—lie ahead.”
“This woman wants to spend on herself, she’s in an age now where life is starting to become more about her again because her kids are going away,” Shields told Shop TODAY during an interview from December 2025. “And I think [brands] didn’t know what to necessarily do, and so they just picked that extreme and this extreme — and we see that in almost every medium. There’s this bracket in the middle that needed to be heard and paid attention to. They’re ready to talk and listen and ask, and they want problems solved.”
She explained that our hair starts to change at that age “and we need to address it without being shamed.”
