Candace Cameron Bure is starting a new partnership with Hallmark. But this one is very different from the one where she was starring in movies for the popular network.
Candace Cameron Bure’s Working with One of Hallmark’s Subsidiaries
This time around, Bure isn’t working with Hallmark Media or the Hallmark Channel. Instead, she’s launched a new line at Walmart in partnership with Hallmark’s subsidiary, DaySpring, BizJournals reported.
Bure is launching a line of devotionals, housewares, and decor that will be sold at Walmart. The collections have just recently started selling at select locations.
When she announced the news on Instagram, Bure wrote: “It’s official ? my new Walmart x Dayspring Collection is finally set in-stores at @walmart and I could not be happier about it!! I would love for you to check out your local Walmart and if you see the collection, take a photo, post it here, and tag me so I can see it!! If you’re not seeing it in-stores where you live DON’T WORRY, you can always click the link in my bio ??…”
The collection is sold on Walmart’s website online. Some of the items for sale include a booklet of “100 Pass-Along Notes to Share the Love,” a One Step Closer desk calendar, a One Step Closer devotional, an ornament book, a “Stay Salt” T-shirt, a weekly scheduler desk calendar, a “Beautifully Broken” devotional, coffee mugs, Christmas wrapping, inspirational wall decor, promise boxes, inspirational doormats, and more.
While her line with Walmart and Dayspring is brand new, this isn’t Bure’s first project with DaySpring. In May 2018, DaySpring Cards announced a multi-year licensing agreement with Bure. You can still purchase items from that collection today. Some of the items are also listed on Hallmark’s website.
What’s different about this new collection is that it’s exclusive to Walmart, according to a press release.
Bure said in a statement: “I’ve created my dream collection with Walmart and DaySpring and I’m so excited. I love this collection because it’s fun, it’s bright and my inner DJ Tanner is just screaming inside with all the color coordination!”
The Announcement Came Shortly Before Bure’s Controversial Interview
The announcement came shortly before Bure’s controversial interview that went viral nationwide. In an interview with The Wall Street Journal, when asked if GAF holiday movies might include same-sex relationships in the future, Bure said: “I think that Great American Family will keep traditional marriage at the core.”
Bure later said in an Instagram post that the interview didn’t cover everything she had said.
“I had also expressed in my interview, which was not included,” she wrote, “that people of all ethnicities and identities have and will continue to contribute to the network in great ways both in front of and behind the camera, which I encourage and fully support. I’ve never been interested in proselytizing through my storytelling, but in celebrating God’s greatness in our lives through the stories I tell.”
Bure’s first Christmas movie since leaving Hallmark for Great American Family aired right after Thanksgiving. The movie is called “A Christmas … Present” and also stars Marc Blucas.
Hallmark should have canceled the product line with Candice over her stance. She left Hallmark and let her make her products with GAM. As a life long Christian I am all for people believing in what they want. But am tired of So Call Christians preaching to all other faiths and making statements such as Candice and attempt to dictate traditional as Christian base. Marriage was around long before Christians and sorry if Candice is too ignorant to accept that her views could be offensive to others. Then double down to befriend a life long friend. And her born again Christian attempting to say Traditional is based on Christian faith. Traditional has been around long before Christ and if she is too ignorant to accept that. Than she can say she is Born again Christian. But Jesus said not to judge. And her judging term traditional as correct, and not accept traditional is wrong term. She could have just said I meant Traditional Christian Marriages. And the problem would not be problematic. But marriage is not based solely on faith. But legally, and all faiths have to have legal acceptance of that for the marriage to be legal. Christians created the problems with marriage of gay couple not wanting even want gay couples to have any legal recognition and when it passed in states and became law. Still fought against and than decided better to have gay couples called something else with same benefits. Some Christian faiths began to marry couples. And they want to stop gay marriages again. When does this nonsense stop? Jesus is not the problem. Those who want to say they are Christian and dominate all other faiths are. They demand respect and do not give that same respect back in return. If a Satanic Church puts out statues Christians want to scream and yell. But Christians can put out Crosses and statues all they wish with no issue. Even though I do not agree with Satanist. They have the same rights as any other faith. So either respect their rights or accept then if you can not give respect. You also do not deserve respect.