Hallmark’s flexing some serious “girl” power! On August 25, 2025, Hallmark Channel rolled out the red carpet for “Gilmore Girls,” now celebrating its 25th anniversary, by becoming the show’s new cable TV home.
A marathon of first season episodes, airing from 2 p.m. to 9 p.m. Eastern time, will be followed up by reruns of “Golden Girls,” another iconic show that’s celebrating its 40th anniversary. Ahead of the “Gilmore Girls” debut on Hallmark, Stan Zimmerman, a head writer on both iconic shows, told EntertainmentNow that he thinks there’s a core reason both series keep growing in popularity.
Screenwriter Stan Zimmerman Says ‘Gilmore Girls’ & ‘Golden Girls’ Scripts Always Came ‘From the Heart’
Zimmerman, who released his memoir in 2024, “The Girls: From Golden to Gilmore,” told EntertainmentNow that he’s continually amazed by and grateful for the staying power of both shows.
“You know, you’re so lucky if you even have one show you work on that becomes a successful show,” he said. “But these just successful shows; the fact is they’re more popular today than they were back then, and keep growing, generation after generation.”
Noting that it takes “so many talented people” to create a hit show, Zimmerman said the other special ingredient in the making of “Gilmore Girls” and “Golden Girls” was that they were written from the heart with women at the center of the story.
Zimmerman told EntertainmentNow that he and his writing partner, James Berg, “love writing for women because women, we feel, are just much more connected to their emotions.”
“As a writer, that’s just really exciting to kind of delve into all that messiness, but also, as funny as we like to be, it’s always based in reality, and it always comes from the heart,” Zimmerman continued. “This is gonna sound really strange, but I feel like I almost have, like, a female heart. That part of my body just feels like that. Maybe men have that heart-feeling too, but we don’t get raised that way, to be in touch with that.”
“But whenever I lean into what I’m feeling in my heart, magical things happen,” Zimmerman marveled, noting that he thinks it’s no accident that shows on which he let his heart lead the way became so beloved. “It’s almost spooky, but it’s happened so much.”
Stan Zimmerman Says He Wishes More Shows Like ‘Gilmore Girls’ Were Made in 2025
Zimmerman thinks “Gilmore Girls” and “Golden Girls” have found a perfect home at Hallmark Channel, given that the network’s mission is about heartfelt connections and storytelling. In fact, he told EntertainmentNow he’d love to write a show for Hallmark as he leans into more projects that encourage others to “really listen to what your heart says.”
“I wish that more people would do that,” he said, “because I think in these crazy times, we’re all off screaming in our corners, (but) our hearts are a lot more similar than different. When you look at someone’s heart, it doesn’t show color or sex or size or anything, or nationality or religion. We all just have that beating heart. So let’s put our hearts together and we can save lives. We can make people laugh. We can just make the world better.”
Zimmerman said in 2025, most network execs don’t understand the appeal of female-centered storylines, steering clear of shows with heartfelt, even humorous stories about serious subject matter like “Gilmore Girls” and “Golden Girls” tackled.
“When I go to these fan festivals,” Zimmerman said, noting that he’ll be at an October “Gilmore Girls” fanfest in Connecticut, “so many of the women come up there and go, ‘Why can’t there be more shows I can watch with my daughter or my son? Why can’t there be more programs that everybody can watch?”
As of August 25, “Gilmore Girls” will air on Hallmark Channel weekdays at 2 p.m. Eastern time and weekends at 8 a.m. Eastern time.
Meanwhile, two Hallmark stars will be part of Zimmerman’s new off-Broadway play, “Right Before I Go,” debuting in September for Suicide Prevention Month. An all-star cast will perform each weekend, he said, “reading real suicide notes in a play about my friend that died by suicide.” Participating celebrities include “The Chicken Sisters” star Wendie Malick and “Aurora Teagarden Mysteries” star Marilu Henner.
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