The finale episode of HGTV‘s “Home Town: Inn This Together” addressed the 2025 Heirloom Hotel fire. The hotel owners gave an update about the project and shared how fans can support their efforts.
Heirloom Hotel Owners Give Update After Devastating Fire Shown on ‘Home Town: Inn This Together’
On May 31, the finale of “Home Town: Inn This Together” showed the devastating fire that crushed The Heirloom Hotel owners’ dreams.
“Home Town” stars Ben and Erin Napier and their “framily,” Jim and Mallorie Rasberry and Josh and Emily Nowell, worked tirelessly for two years to renovate a historic department store in Laurel, Mississippi. Their hard work was erased when a fire broke out in August 2025.
After the episode aired, The Heirloom Hotel Instagram account gave an update.
“So many have asked how you can support us! Help us rebuild, one piece of The Heirloom Hotel at a time by purchasing a piece of it that’s been repurposed just for you,” the caption noted.
It continued, “If you watched the episode tonight then you saw the fire that changed everything at The Heirloom Hotel. What was lost was more than a building and something that so many people had poured into only for us to get SO close, yet never even get to open our doors. Most everything was not salvageable but we couldn’t see these floors, that have seen so many generations, just be thrown in the dumpster too.”
They repurposed the floors and created a way for fans to own a piece of the project.
“A way we could bring these floors one more life, was for our team to make them into these photo rails for your home or any space that you want to display your cherished images or even heirloom recipes,” they explained. “It makes us feel encouraged as we look at these, that no matter how damaged—beautiful things can still come from the ashes.”
“We build because of the people we’re building for and we hope you will too,” the caption added. “Heirloom Photo rail available at www.laurelmercantile.com.”
In the video, they noted: “Life is full of the unexpected. Unexpected joy. Unexpected sorrow. It’s easy to give up, to walk away, to quit. But even on the darkest days, there is hope and joy. All is not lost. So let’s save something together.”
Fans Share Words of Love & Support
Fans flooded the comments section to share their reaction to the episode and offer words of support.
One fan shared, “Just watched the episode and my heart hurts for all of you.😢😢😢”
“Just finished watching tonight’s episode. I cried tears of joy watching the reveal … the hotel was absolutely stunning … then those tears of joy turned into tears of sadness and disbelief,” another fan wrote. “You all did an amazing job and I send you love and support in the rebuilding efforts. Can’t wait to come stay there and maybe even look for my retirement home!!”
Another viewer shared, “I’ve followed the show so closely. I can’t imagine how much that hurt to see your hard work in flames. I’m so so sorry. You wanted your kids to see The Heirloom and know their parents’ legacy. Well … Your legacy will be the story and The Heirloom. You never gave up. What a testimony!! Praying for the next chapter!!!”
“I hope you made a ton of those photo rails because you know there are millions of people wanting to do something, anything, concrete to help you! What a great idea,” one person commented. “Thank you, and Keep Building. ❤️”
“Love this! Will purchase one for sure,” another fan shared. “The show was so emotional, I know you will rebuild and we can’t wait to visit! ❤️”
