Allie Eklund is set to make a major impression on viewers when “The McBee Dynasty: Real American Cowboys” returns for season 3 on Bravo.
The content creator, model, and entrepreneur joins the cast as Steven McBee Jr.’s girlfriend, with their whirlwind romance playing out throughout the new season. While the couple has since ended their relationship, Eklund remains a central figure in the upcoming episodes as viewers watch their relationship unfold.
The season trailer shows Eklund meeting members of the McBee family, spending time on the farm, attending events, and navigating emotional conversations with Steven Jr. Their relationship quickly becomes one of the season’s biggest storylines.
Allie Eklund Brings Texas Ranch Roots to ‘McBee Dynasty’ Season 3
Eklund is from Fredericksburg, Texas, where her family owns a ranch.
In a December 2024 Instagram post, she offered a glimpse into life on the property.
“My dad knew what he was doing getting a ranch with shopping, spas, and wineries within 20 miles for the girls,” she wrote.
Eklund later discussed her career during an interview with Naluda Magazine in December 2025.
“My life moves between fashion shoots across the country, building brands in big cities, and the Texas Hill Country on my family’s ranch,” she said.
She continued, “I was already working full-time as a creator for a decade, growing brands, traveling, and social selling throughout storytelling online. Modeling was a natural extension of that. I loved modeling, but I was equally drawn to the business side of it all. The strategy, the building, and the bigger picture.”
According to a 2025 Instagram post, Eklund was born on March 27, 1997, making her 29 years old in 2026.
Her social media accounts feature fashion content, travel photos, beauty tips, and behind-the-scenes looks at her work as a creator and entrepreneur.
Family Is at the Center of Allie Eklund’s Life
Eklund frequently credits her family as one of the most important influences in her life.
She has two sisters, Mykenna Eklund and Cameron Eklund, whom she has featured on social media over the years.
During her interview with Naluda Magazine, Eklund explained that many of her family members prefer to stay out of the spotlight.
“My family is the most important part” of her life, she said.
“Most of them aren’t even on social media,” she added.
Eklund also revealed what brings her the most happiness.
“Being at my family ranch, riding horses, cooking dinner with Frank Sinatra playing, or spending time with my family at our lake house. Those are the moments that give me reset,” she said.
She has also spoken proudly about her father, noting on social media that he has served as both the CFO of Fortune 500 companies and the CFO of the family ranch.
“Same leadership energy, different boardroom,” she wrote.
Steven McBee Jr. Romance Takes Center Stage in Season 3
Eklund and Steven McBee Jr. first went public with their relationship in November 2025.
According to Bravo’s description of season 3, their relationship quickly becomes serious.
“Allie Eklund’s whirlwind romance with Steven Jr. takes the McBee family by storm, with talks of moving in together and even marriage on the table,” the network shared.
The description continues, “As their relationship deepens, Allie realizes she might not know her boyfriend as well as she thought.”
Although viewers will watch their relationship develop on screen, the couple has since gone their separate ways.
According to Us Weekly, a source said Eklund has struggled with the breakup after McBee accused her of being unfaithful during Stagecoach Music Festival in California. Eklund denied the allegations, and McBee later publicly apologized for discussing the situation on social media.
The source told the outlet that Eklund believed she “did nothing wrong” and was having a difficult time processing the end of the relationship.
The insider also claimed that Eklund has found support from McBee’s former girlfriend, Calah Jackson, who appeared prominently in seasons 1 and 2 of the Bravo series.
“Allie and Calah have bonded over this whole ordeal and have been in touch,” the source told Us Weekly. “Talking about it together was healing and brought peace for both of them.”
The source added that Eklund has blocked McBee and has no plans to reconcile.
Even with the relationship now over, Eklund’s journey remains one of the biggest storylines heading into the new season.
Viewers will get their first full look at her life, career, family, and relationship with Steven Jr. when “The McBee Dynasty: Real American Cowboys” season 3 premieres on Bravo on June 15. New episodes will stream the following day on Peacock.
