The 2026 Super Bowl is here, and let’s be honest, the commercials are just as big a deal as the game itself. While the New England Patriots and Seattle Seahawks go head-to-head on the field, audiences at home will also be treated to plenty of brand-new ads starring major celebrities from some of the biggest brands around.
While it’s nearly impossible to narrow down so many fantastic commercials to just five, the picks below truly stand out. Not only do they boast major star power (yes, the “Jurassic Park” cast reunited!), but they are also smart, well-crafted, and genuinely funny.
1. Ben Stiller & Benson Boone for InstaCart
InstaCart went big with this one, bringing together Ben Stiller and Benson Boone as a dramatic European singing duo serenading viewers about getting your “bananas just how you like.” Boone shows off his powerhouse vocals and iconic flip, while Stiller watches on, increasingly jealous. Naturally, he attempts to recreate the move himself, from two stories up.
In an interview with Entertainment Weekly, Stiller shared how impressed he was with Boone’s acting. “I don’t think he’s done a lot of acting, and he just jumped into the improv, and he just has this incredible ability to put himself out there, in his musical talent, his physical abilities, and his willingness to kind of go and have fun,” he said.
2. Danny McBride & Keegan-Michael Key for State Farm
Fans were treated to another iconic singing duo, this time courtesy of comedic heavyweights Danny McBride and Keegan-Michael Key for State Farm. The pair play employees of Halfway There Insurance, belting out a parody of Bon Jovi’s “Livin’ on a Prayer” that hilariously highlights how the coverage barely covers anything at all.
They are also joined by girl group Katseye for an extra-pop boost, before “Sinners” star Hailee Steinfeld, who watched the whole performance, admits that she “should’ve gone with State Farm.”
3. Laura Dern, Jeff Goldblum, & Sam Neill for Xfinity
Xfinity absolutely nailed it by reuniting Sam Neill, Laura Dern, and Jeff Goldblum in a nostalgic callback to Steven Spielberg’s 1993 classic “Jurassic Park.” In the commercial, Goldblum and Neill’s characters lose power to the entire park, but thanks to Xfinity, it’s restored instantly, much to their relief.
The real fun comes the next day as Goldblum lounges poolside with an iPad, casually streaming “Love Island,” Neill snaps a selfie with a T. rex, and Dern goes for a jog, accompanied by a few dinosaurs.
4. Coca-Cola Polar Bear for Pepsi
Pepsi used its 2026 Super Bowl ad to take a very direct swipe at its biggest rival, Coca-Cola, and did it by borrowing one of Coke’s most iconic mascots: the polar bear. The ad kicks off with the bear taking part in a blind taste test, only to discover (to his horror) that he actually prefers Pepsi.
Naturally, this leads to the bear spiraling, leading him to seek therapy with none other than Taika Waititi. By the end of the ad, he’s made peace with his newfound love for Pepsi and even finds romance. The final scene shows him attending a concert with a female polar bear, hilariously staged to resemble the infamous “Coldplay concert kiss-cam couple,” complete with awkward body language and shock to see the world learning that they are now embracing Pepsi over Coke.
5. Adrien Brody for TurboTax
Adrien Brody takes his next role as a TurboTax expert way too seriously. In the ad, the Oscar-winning actor leans fully into his signature intensity, delivering a brooding, dramatic performance as he attempts to “tap into the pain of taxes.” The only problem? TurboTax is all about taking the pain out of taxes, and Brody simply doesn’t do that.
When the director calls action, hoping that Brody actually understands what the role calls for, he ends up spiraling. He turns the spot into a full-on dramatic monologue, wandering down a rain-soaked street and solemnly declaring, “They say death and taxes are the only guarantees in life, at least death only happens to you once.” Unsurprisingly, the ad completely falls apart, with Brody unable to finish the commercial because, as it turns out, he just doesn’t “do happy.”
