Over the past several years, many Hallmark Channel stars have individually issued warnings via social media posts and in interviews about a growing number of online scams targeting their fans.
But on October 8, 2025, the network debuted a 45-second public service announcement featuring multiple stars, from Tyler Hynes to Nikki DeLoach to B.J. Britt, urging their followers to be wary of frauds.
A video shared to Hallmark Channel’s social media pages, with a kind but cautionary message from the stars, noted in the caption, “We love our Hallmark family—and that means doing our part to raise awareness around scammers, some who are impersonating Hallmark stars. Learn how to spot the signs and protect yourself.”
Watch the New Hallmark Channel PSA
In the video released on October 8 across social media platforms, DeLoach starts by saying, “We care deeply about our fans,” and then Tamera Mowry-Housley says, “and we have something very important to tell you.” Andrew Walker appears next, telling followers, “There’s a growing, industry-wide problem across social media.”
The group of featured Hallmark stars, which also includes Jonathan Bennett and Paul Campbell, take turns delivering the message: “Fake accounts are impersonating actors, reaching out to fans with misleading messages. It’s very important that you know we will never contact you personally to ask for financial help, donations, or to meet up. If you receive a message like this, it’s a scam.”
When confronted with a scam, fans are urged to “please block the account, and report it to the social media platform immediately.” The PSA urges fans to “stay safe” and “stay connected,” concluding with Mowry-Housley saying, “Thank you for being part of our Hallmark family.”
How to Detect a Hallmark Channel Scam
In a statement provided to EntertainmentNow, a spokesperson for Hallmark Channel said, “This campaign was designed to let fans hear from the stars themselves and learn important anti-scam protocol. Stars will never reach out directly to fans to ask for support.”
Common scams aimed at Hallmark fans, reviewed and reported by EntertainmentNow, include impostors frequently replying to fans’ social media comments and asking to connect, which often can lead to a further request for money and/or contact information. Other fraudulent activity includes very believable AI-generated content, with images and videos created to closely resemble the stars.
Fans Respond With Gratitude for New Hallmark Channel PSA
With the PSA shared across Hallmark’s social media platforms, and in specific stars’ social media feeds, fans had lots of reactions to the warning message. Some shared how they’ve been approached and even duped by online predators, while others shared their gratitude for the powerful reminder.
One fan adorably wrote, “Kinda sad that Tyler Hynes isn’t going to contact me personally……😜 but I truly appreciate the warning for sure.”
“So sad you have to do this,” someone else commented. “Thank you for being clear and keeping @hallmarkchannel fans safe!❤️”
Another shared, “When Nikki said ‘we care deeply about our fans’!!! I felt that, I genuinely believe that and us fans love everyone involved with Hallmark!! That’s what is special about Hallmark- they truly do appreciate their fans and they make sure their fans know it! We feel the love! ❤️❤️❤️❤️”
Many official (and safe) opportunities remain for fans to authentically engage with their favorite stars, including through Hallmark Channel’s Instagram page, during Facebook Lives with talent promoting their upcoming premieres, and at Hallmark-sponsored events like the Hallmark Christmas Experience in Kansas City and the Countdown to Christmas kickoff events in Nashville from October 15 to 17.
