Craig Conover isn’t just sewing pillows anymore — he’s steadily building a lifestyle empire. The “Southern Charm” star has teamed up with Charleston’s Emeline hotel for his latest venture, a festive holiday suite that blends his signature Southern style with the hotel’s chic aesthetic.
Inside The Exclusive Sewing Down South Holiday Suite
Emeline’s Collectors Suite has been completely transformed for the holidays, thanks to Conover and his team.
Inspired by Sewing Down South’s Nutcracker Collection, the suite mixes classic holiday nostalgia with cozy, elevated design. There’s a fully decorated Christmas tree, signature pillows and quilts, and seasonal touches in every corner. Guests can play holiday vinyls on the in-room record player, snack on milk and cookies during nightly “Santa turndown” service, or build their own boozy hot chocolate and eggnog from custom carts. Personalized stockings are filled each morning, making the experience feel playful and special.
Each stay comes with Conover’s Weekend Guide, which includes a handwritten note, his favorite Charleston spots, and a dinner reservation at his restaurant, By the Way, with seats at the owner’s table. Guests are also greeted with a jar of Conover’s homegrown honey — which has been featured on Bravo‘s “Southern Charm.”
Guests can also enjoy a private shopping experience at Sewing Down South’s flagship store, where they will get champagne, a behind-the-scenes tour, and a chance to pick up a personalized Emeline x Sewing Down South monogrammed pillow set made by local artisans.
A $100 dining credit to The Den at Emeline is also included, and nearly every décor piece in the suite can be purchased directly through in-room QR codes for those who want to bring a little of the look home.
Craig Conover Keeps Building Beyond Reality TV
For Craig, this collaboration isn’t just a fun holiday idea — it’s another way to grow his brand.
“Working with Emeline to put together a Sewing Down South Hotel Suite has honestly been such a blast,” he said in a statement. “I’ve always wanted folks to not just shop our pillows but also have the opportunity to experience them in fun and unique ways. And now with Emeline, you can do that at one of my favorite hotels in Charleston. I’m pumped to team up with Emeline again and can’t wait for everyone to check it out.”
Rachael Foxx, Hotel Manager at Emeline, said working with Craig was a seamless fit. “We’re thrilled to welcome Craig back to Emeline for another collaboration,” she shared. “His eye for design and passion for creating memorable experiences aligns perfectly with what we aim to deliver for our guests. The Sewing Down South x Emeline Holiday Suite captures the spirit of the season in a way that’s both playful and luxurious, and we can’t wait for our guests to step inside and feel the joy it brings.”
