“Summer House” star Kyle Cooke took to Instagram on Thursday, April 2, to give fans a candid update on the current state of his cocktail company, Loverboy.
“All right, it feels kinda crazy to be making this video but it was always the plan based on this week’s episode,” Cooke began, explaining his intentions to provide a behind-the-scenes look at the challenges of running a small brand.
Cooke Opens Up to Fans
“And I have no control as to what happened this week but, you know, I did open up to Carl about the financial stress I’m under running Loverboy on this week’s episode of ‘Summer House,’ so my original plan was to kinda start touching on those challenges, give you guys the inside scoop,” he added.
Cooke shared that much of his time is spent behind a computer, working 10 to 12-hour days.
“I’ve relied a little too heavily on the show to give you guys a glimpse into entrepreneurship and running a small brand and some of the challenges we face in big alcohol,” he admitted.
Despite the pressures, he was humbled by the response from fans. “So now I’m like I wanna just first pause and thank you guys. This is the most amazing, most diehard, loyal community that anybody in my shoes could be a part of. There’s not a day that goes by that I’m not fortunate and blessed.”
Cooke also emphasized the team behind Loverboy, which is primarily made up of women.
“By supporting me, you are supporting my team,” he said.
He also highlighted the brand’s merchandise and non-alcoholic products, noting that he personally continues to not take a salary.
“I only have this brand because of you. I’m going to turn this thing around,” he assured fans.
Cooke Stunned Fans When He Revealed His Financial Struggles
During Season 10 of “Summer House,” Cooke revealed to Carl Radke that he had stopped taking a salary for about nine months to help keep Loverboy afloat.
“In the last six months, we’ve actually seen a decline in distribution, which means declines in revenue. So I stopped taking a salary at Loverboy to kind of prolong our cash reserves,” he told producers.
Since the news broke about his ex, Amanda Batula, dating co-star West Wilson, fans have shown an outpouring of support for Cooke.
Many have taken to social media to showcase purchases of Loverboy products, demonstrating the loyalty of the community that Cooke described as “diehard.”
Prior to Cooke’s message, his company shared how they are on the path to being sold out.
“Holy [expletive] you all literally sold out half of our drink stock?!! No words but thank you!” it wrote.
Through transparency and gratitude, Cooke continues to rally both his fans and his team behind Loverboy, promising to navigate the brand through its financial challenges while staying connected to the people who made it possible.
Drink less, party less, grow up and market your brand. Improve your behavior. People in business see you and don’t like what they see. No one in their right mind would do business with you. The best you can do, learn from your mistakes in business and in your next relationship.
I agree 100% with Cookie. At some time in your life you have to grow up and smell the coffee. So to speak. Nobody want to go into business with a crazy partying fool. And at your age taking up being a DJ. That’s the worst thing a guy like you needs to be in that bar partying . The DJ job was just an excuse to be up all night drinking and not even calling your wife and telling her your to drunk to drive home. So now you’ve lot your business and your wife. Most married women would not put up with that kind of living. Some day when you finally grow up, you will kick yourself in the ass. Cause you lost a great wife and a business that could have made you lots of money.
Grow up Kyle and smell the coffee!!!!! Cause your headed down hill collision!!!
Agree with the comments regarding Kyle’s high profile behavior. Both he and the show producers want life to be both ways. Party to excess and yet personally, try to take-care-of-business. *Most investors* that see how poorly Kyle handles his liquor would not want to take a bet on him. If he can’t make it home, can he even show up for a work day, the next morning? He’s been at this so long….what if he ends up needing a liver transplant? He needs to take some behavior ques from Carl.
The photo of Amanda holding “the product” says it all. What was the point in even *being* in the photo shoot, if you can’t even muster up the interest? I do not understand why women make themselves and their partners miserable, for years, when in their gut, they know the relationship is an unsalvageable train wreck. *The DAY* he announced he was even *thinking* about the nighttime DJ gig, is the day she should have quietly, calmly, made the logistical and practical plan to physically exit the building and then make the final arrangements in the quiet of what ever the temp new place would have been. I get it – that the TV show needed the drams, the angst, the whatever…..but in the end, the viewers do not feel sympathy for either of them, as it was a 75% a pre-scripted, planned, fake out, for viewer consumption. Don’t try to tell us otherwise.