Kate Moss and Emily Ratajkowski are the newest faces – and bodies – of Gucci.
The models appear in the latest campaign for the luxury brand, going back to the bare necessities to show off the latest Gucci bags.
52-Year-Old Moss Wows In Stripped Back Photos
Kate Moss, who recently celebrated her 52nd birthday, is seen sporting the Borsetto bag in a steamy photo from the “Beauty and the Bag” campaign.
She fixes the camera with a sultry gaze, wearing a pair of brown underwear, heavy eye make-up, and apart from the Borsetto bag, not much else.
In another photo, Moss wears black pants paired with the medium Borsetto bag as a top. Per the Gucci website, the Borsetto bag appears in Gucci-printed canvas, black leather, and brown suede.
Meanwhile, Ratajkowski, 34, wears the Giglio bag, along with a black Gucci lingerie set and heels. Similarly to Moss, she wears a smoky eye and tousled hair. In a second photo, she uses the bag to cover her chest.
The campaign was lensed by Mert Alas and Marcus Piggot, Page Six confirmed. The pair’s Art Partner biography states they have been working as collaborators for over 30 years, with work including music videos for Madonna and Nicki Minaj.
Gucci’s statement for “Beauty and the Bag” states, “When a bag becomes part of one’s world, it occupies the mind completely.”
The portraits of Moss and Ratajkowski demonstrate “the connection between each individual and the bag they carry.”
“The essential role of the Gucci bag within the wardrobe is illuminated as materials, surfaces, and silhouettes repeat, returning again and again to the bag at the center of it all.”
The campaign also features videos directed by Bardia Zeinali. According to his Art + Commerce biography, he has previously directed videos for Sabrina Carpenter, Justin Bieber and Kacey Musgraves.
Kate Moss And Gucci: A Fashionable History
GettyMoss and Ratajkowski have previously worked with Gucci, InStyle reported. They both walked in the 2026 Milan Fashion Week shiw, with Moss closing in a stunning black floor-length dress with a provocative exposed thong. Ratajkowski was clad in a sparkly silver mini-dress, with matching embellished heels and handbag.
This was Ratajkowski’s first runway for the brand, but Kate Moss has worked with Gucci on other occasions.
Page Six reported that Milan Fashion Week marked Moss’ first time strutting the Gucci catwalk in 25 years. She had previously walked in Tom Ford’s Spring 1997 show.
