HGTV star Dave Marrs is passionate about shining a light on the value of the trades. In a February 2026 social media “Shop Talk” video, Marrs shared his perspective on the challenges facing construction and renovation businesses — and his mission to help them thrive.
Dave Marrs Highlights Importance of the Skilled Trades
On February 22, Marrs took to Instagram with an installment of his “Shop Talk” series and this time, he chatted about small businesses and “the need for the trades.”
“I want you guys to check out something I’ve become a part of that I believe will help small businesses get to the next level,” he wrote in the caption.
Marrs continued, “As a small business, many times you are so focused on your employees, your customers, your day to day, that telling the story of your business, training the next generation of employees, and having a community of other business owners just gets lost.”
“I understand, I’ve owned my own small business for 22 years,” he noted. “Something I’ve learned with ‘Fixer to Fabulous’ is the importance of storytelling. Go check out the Whole Home Alliance @wholehome_alliance. This gives you a community of mentors, training, manuals, and storytelling that will help take your business to where you want it to be.”
The HGTV star further discussed the Whole Home Alliance in his video. “This is something that I started with a friend out in Seattle, basically who is running a successful business,” he shared.
“And just really wants to build a community of small businesses to help create content, to help really tell their story, to help with community, with training, etc,” Marrs noted. “So I’m really excited about this because I feel like this is a really good next step.”
He shared how “Fixer to Fabulous” is “really about telling a story.”
“And I think that’s something that we’re not doing a good job of, in telling that story of why we need people to come up in the trades and fill those jobs that so many people are leaving,” Marrs added.
The “Fixer to Fabulous” star noted that he plans to “harp on this every week about the trades,” sharing, “This has become my mission.”
He explained, “But I think a good first step of that is the Whole Home Alliance that I am now officially a part owner of and I’m going to jump in and help to enable and facilitate that storytelling for all of these small businesses” who find themselves “stuck in the day to day.”
Marrs shared his hope that Whole Home Alliance will “really help our industry to get to that next step.”
Fans Are Thrilled About Marrs’ Mission
Marrs’ fans flooded the comments section to praise the HGTV star for using his platform to highlight the trades.
“What a great idea to promote the trades. Such a vital part of our society and without tradespeople, where would we be?! Kids need to be educated about this early on so they can make choices early towards a trades career,” one fan wrote.
Another fan noted, “This is really needed. We all will need plumbers, electricians, carpenters, etc.”
“Way to go Dave! We need more small trade businesses in our world!” one follower commented.
Other fans cheered him on, writing, “Trades are so important!! Thank you for bringing awareness” and “Great mission and so needed!”
