Beloved alternative band Sugar—who became a staple at college parties throughout the 1990s—announced they are reuniting for their first tour in 30 years.
Alternative Band Sugar Announce Reunion Tour
Sugar—led by singer Bob Mould, bassist David Barbe and drummer Malcolm Travis—announced their long-awaited reunion tour on Wednesday, January 21.
“SUGAR is back!” the band’s official Instagram page shared. “We’re pleased to announce the Love You Even Still 2026 World Tour with new live dates on-sale next week and a brand new song, ‘Long Live Love,’ out TODAY.”
In addition to the new song, the band released the official music video for “Long Live Love” on Wednesday.
Fans can sign up and RSVP for the shows they are interested in attending in order to receive resale information. Presales are set to begin Tuesday, January 27, the band shared.
The band previously announced shows in New York and London in May. While those shows are already sold out, new shows kick off in Belfast, United Kingdom, on May 26. Sugar will tour Europe with stops in Norway, Sweden, Denmark, Belgium, Switzerland, Spain and Netherlands, before heading to the States. From August to October, fans can catch a show in 12 states.
Fans Are Raving About Sugar’s Reunion Tour
The comments section of Sugar’s announcement post was flooded with longtime fans showing their excitement.
“Welcome back 🔥❤️🔥,” one fan commented.
“Unbelievable !!! Welcome back guys. New track is a stunner. Fuzz. Planning on getting to Barrowlands show. I was at the last one in ‘94. It was wild!!” another reminisced.
“New track kills. See you in the fall! ❤️” a third added.
Sugar Has Had a Storied Career
Sugar was formed in 1992 after Bob Mould split from punk band Husker Du. After touring as a solo artist, Mould recruited Barbe and Travis to form a new band, which would become Sugar.
“We went to Waffle House to have breakfast and talk about it, and I looked down on the table and there was a sugar packet,” Mould told Guitar World. “That was the moment when those songs went from being on the third Bob Mould solo album to being on a record by a band called Sugar.”
The band released its first album, Copper Blue—which would go on to be named Album of the Year by NME—in 1992.
Fans noticed in October 2025 that all of the band’s members began following social media accounts attributed to Sugar, which fueled reunion speculation.
