The NFL shared a major update ahead of Super Bowl 60, confirming that halftime headliner Bad Bunny is also launching two limited-edition fashion collections in partnership with the league.
The announcement comes just weeks before the championship game, as the Puerto Rican superstar prepares to take the stage for the Apple Music Super Bowl halftime show on February 8. Along with his performance, fans will now be able to shop exclusive merchandise designed in collaboration with Ceremony of Rose.
The NFL also confirmed this marks the first time official league merchandise will feature Spanish translations of Super Bowl branding.
Bad Bunny’s Fans/Concho Collection Available Now With Designs for All 32 NFL Teams
The NFL revealed that Bad Bunny helped create two capsule collections, beginning with the Fans/Concho Collection, which is available now.
The collection is inspired by the Puerto Rican toad, a symbol that Bad Bunny has incorporated into his music visuals. It includes apparel, hats, and a collectible keychain featuring designs for all 32 NFL teams.
According to the San Francisco Chronicle, Bad Bunny worked directly with the NFL and Ceremony of Rose on the release, which introduces Spanish-language Super Bowl branding for the first time in league history.
Fans can pre-order items online through NFLShop.com, Fanatics.com, NewEraCap.com, and elsupertazon.com.
Select pieces will also be available in person starting February 3 at the NFL Shop inside the Super Bowl Experience at San Francisco’s Moscone Center.
Super Tazón Collection to Drop After the Super Bowl Halftime Performance
The second capsule collection, titled the Super Tazón Collection, will launch following Bad Bunny’s halftime performance on February 8. “Super Tazón” translates to “Super Bowl” in Spanish.
The NFL said this drop is designed to reflect the energy of the halftime show and the significance of Super Bowl 60. Like the first collection, Super Tazón will feature apparel and accessories tied to the historic event.
Both collections were created in collaboration with Ceremony of Rose and are intended to celebrate Latin culture while connecting fans to one of the biggest moments in sports.
Bad Bunny will headline the Apple Music Super Bowl halftime show despite early criticism from some fans. NFL Commissioner Roger Goodell previously addressed the selection, explaining that choosing a performer for an event of this size always brings mixed reactions.
“He’s one of the leading and most popular entertainers in the world,” Goodell said. “That’s what we try to achieve. It’s an important stage for us. It’s an important element to the entertainment value. It’s carefully thought through.”
When Bad Bunny was first announced as the halftime performer, he emphasized the cultural importance of the moment.
“This is for my people, my culture, and our history,” he said.
Super Bowl 60 kicks off February 8 on NBC and Peacock.
Not only is the nfingl allowing a non American piece of talentless trash to perform at half time now they’re going to make money from some clothing crap he’s peddling? Tell the nf_ckingl to pound sand and boycott the super bowl! At some point we have to take a stand and be Americans!!!