Bethenny Frankel has revealed the staggering amount she makes as an influencer.
The former “The Real Housewives of New York” star has admitted her influencer salary is far more lucrative than any of her business ventures.
Despite creating a million-dollar brand, it’s nowhere near as successful as her career making online content for her millions of followers.
Bethenny Frankel Admits Influencer Salary ‘Out Of Control’
GettyFormer “RHONY” star Bethenny Frankel spoke to the Daily Mail about her finances. She admitted she made far more money as an influencer than she did in her business ventures.
“My biggest year of Skinnygirl is not as big as this,” she said. Frankel is a notorious TikToker, making videos about food, fashion and beauty. She has 3.4 million followers on TikTok and 4 million on Instagram
She continued, “It’s out of control. It’s amazing. It’s the most successful I’ve ever been by far.”
This is even more shocking when you realize Skinnygirl, the brand known for selling low-calorie drinks and salad dressing, was sold to Beam Global for over $100 million in 2011.
In May, the Bravolebrity said on Emma Grede’s “Aspire” podcast that she makes over $20 million a year.
She said she wouldn’t return to reality TV, telling the Daily Mail she turned down reuniting with her former “RHONY” co-stars in the upcoming “The Golden Life” on E! because it could be bad for business.
Inside Bethenny’s Business Empire and New Brand, Supermodel
Bethenny Frankel found the spotlight as a contestant on NBC’s “The Apprentice: Martha Stewart” in 2005, where she was the first runner-up. A few years later, she became a household name as a housewife on “RHONY.”
In 2009, she launched Skinnygirl Cocktails, and although she sold the brand, she retained the rights to the name outside of alcohol. She then used the Skinnygirl name to launch denim, eyewear, deli meats, popcorn, salad dressing and shapewear,
She recently launched a new brand called Supermodel Cafe, featuring low calorie bagels, spreads and coffees. The New York pop-up was inspired by the viral “supermodel snacks” and good-for-you recipes that have become staples of her TikTok and Instagram videos. She is especialy famed for her search for the perfect chicken salad.
“I’m a natural food chef,” she told People. “My background is making normally unhealthy foods or foods that people feel guilty about better for you or now best for you.”
The Supermodel brand came about after Frankel caught a glimpse of herself in a mirror and joked, “Wait, I think I’m a supermodel.”
The phrase really took off when she spoke about her “Supermodel” snacks when preparing to walk in the 2026 Sports Illustrated Swimsuit fashion show.
“I said it in the moment, and then I would just say it once in a while if I looked good or whatever,” she told People. “When I was getting ready for Sports Illustrated, which no one knew why I was doing it, I was saying, ‘This is a supermodel snack. I have something coming up.’”
She told People that the opportunity to open the East Quogue was sudden and had a three-week turnaround. “It was not something I would ever do in three weeks, but the opportunity presented itself and I said, ‘How can I not take it?’” she said.
The businesswoman and reality star thinks this new venture is the natural evolution of the Skinnygirl brand. “It’s a better term. Supermodel’s a better term than Skinny Girl,” Frankel said. “Supermodel has a tongue-in-cheek wit to it, a fun to it, a flirt to it. You’re in on the joke.”
