Moshow, who rose to viral fame as “the cat rapper,” is continuing to spread positivity, creativity, and feline pride.
The former “America’s Got Talent” contestant spoke exclusively with Entertainment Now about his growing career, his memorable AGT experience, and his recent partnership with Froot Loops as part of the cereal brand’s hip-hop-inspired “Follow Your Ears” campaign.
Inside Froot Loops’ ‘Follow Your Ears’ Campaign
Froot Loops’ “Follow Your Ears” campaign is the brand’s newest cultural initiative celebrating the more than 1,000 times the cereal has been name-dropped in hip-hop tracks.
For Moshow, the opportunity to partner with the cereal brand immediately sparked nostalgia.
“When I think about Froot Loops, I think about me watching Saturday cartoons, eating froot loops and getting ready to watch Pokemon or Yu Gi Oh… It just took me back as me being a kid.”
The rapper added that interacting with fans has been one of the most rewarding parts of joining the campaign.
“Seeing other people have that nostalgia feeling, and Being a part of such a big brand that is like a household name… it’s just really inspiring,” said the artist.
Moshow Shares Behind-the-Scenes Moments From ‘America’s Got Talent’
The rapper and content creator reflected on finding his creative identity by staying true to himself and embracing what he loves most.
“As a rapper, I felt I wanted to be my authentic self and not be someone that I wasn’t… I love cats. I love positivity, I love inspiring people. So why don’t I just rap about that?”
That desire to remain authentic was also a major reason he auditioned for the 20th anniversary season of “America’s Got Talent,” where he hoped to represent cat lovers who often feel misunderstood.
“I just wanted to get on there and represent for the people who don’t have the platform that I have,” he said. “I like to get in front of the camera to show them… you can still be who you are. You don’t have to hide it or feel bad or weird about it.”
When asked what his overall experience was like, Moshow revealed the energy backstage on “America’s Got Talent” is more electric than viewers may realize.
“Behind the scenes, everyone knew who I was, including the producers and even the talent,” he said. “So, it let me know that my work is definitely being seen and such a great time.”
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‘AGT’ Fan Favorite Teams Up With Froot Loops for New Hip-Hop Campaign (Exclusive)