Back in July, Justin Bieber shocked fans when he released his seventh studio album “Swag” and his all-new fashion brand SKYLRK all in the space of 24 hours. Since then, tracks from the Grammy-winner’s latest album have climbed to the top of the charts, while fans have raced to get their hands on SKYLRK’s one-of-a-kind apparel.
Bieber Drops New SKYLRK Designs to Accompany ‘Swag II’ Release
Now, less than two months since Bieber dropped both “Swag” and SKYLRK, the Canadian singer shocked fans yet again when he announced that he’d be following up his recent success with yet another surprise album titled “Swag II.” The record, which acts as a continuation of Bieber’s July 2025 release, features an additional 23 tracks including titles like “Need It” and “I Think You’re Special.”
The album’s surprise release on Friday, September 5 was accompanied by an all-new product drop on SKYLRK’s website, with Bieber unveiling hoodies, beanies, tank tops and beach slides all featuring the pink tones of the “Swag II” album cover.
In a series of Instagram posts announcing the album’s release and the latest SKYLRK product drop, Bieber revealed that the fashion items being sold by his brand, which he co-founded with Los Angeles streetwear designer Neima Khalia, are indicative of his “love life.”
Bieber Opens Up About the ‘Intimate’ Inspiration Behind SKYLRK
“I would love to say @skylrk is a result of all our hard work and intentionality. But if I’m honest, I think this company is just a reflection of my intimate relationships,” wrote Bieber under a black and white photo of himself and Khalia on Instagram.
“Where we seek to understand each other, sensitive to what each other is going through,” added the 31-year-old. “People love to separate work life and love life. I believe there’s one life. And it’s a love life.”
While the caption accompanied a photo of himself and Khalia, Bieber’s words undoubtedly refer to his marriage to Rhode Beauty founder Hailey Bieber (formerly Baldwin). The duo, who are preparing to celebrate their seventh wedding anniversary on September 13, welcomed their first child, Jack Blues Bieber, last August. Now a one-year-old, Jack has been featured in plenty of Bieber’s recent projects, even appearing briefly in the singer’s “Yukon” music video alongside his parents.
“This company is built out of love, connection, honor and respect,” Beiber added, saying that SKYLRK is dedicated to “cultivating intimate relationships.”
Justin similarly shouted out SKYLRK head designer Finn Rush Taylor on Instagram in the run-up to the latest product drop and the release of “Swag II,” saying that he’s “grateful” for the bond they’ve cultivated while working together on the brand.
Justin Bieber’s eighth studio album “Swag II” is available to stream now on all major music platforms.
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