The 2025 Emmy Awards aren’t just about trophies. While only some nominees will take home a golden statue, everyone will walk away with something special. This year, Los Angeles–based marketing firm Distinctive Assets has curated the official Emmys gift bags for the 77th annual ceremony, set for Sept. 14 at the Peacock Theater.
The company is also behind the Emmy Awards Giving Suite, an exclusive backstage experience for nominees, winners, and presenters filled with luxury products and perks.
Emmy Nominees Leave With More Than Just Awards
In addition to celebrating TV’s biggest night, stars attending the Emmys are treated to a mix of luxury perks. Winners, nominees, and presenters all receive the coveted Emmy Awards gift bag filled with wellness, fashion, and lifestyle items. Guests are also invited backstage to explore the Giving Suite, which doubles as a fundraiser for the Television Academy Foundation.
What’s Inside the $25,000 Emmys Gift Bags
As per a report in The Independent, this year’s bags include beauty and wellness products from L’Oréal Paris, Chanla Chau Cosmetics, Redken NYC, Beekeeper’s Naturals, 1MD Nutrition’s VisionMD, Designs for Health, and Vital Proteins.
Luxury spa and fitness perks also made the cut, with Desaur Spa gift cards and more than $2,000 in personal training sessions from Training Loft.
Stars will also find a $139 Helight Red Light Sleep Aid, a Tea Tasting Assortment Tea Chest valued at $69, and a $140 PETA x Miomojo Angelica Bag made of faux leather. Food and drink are represented with Tea Forté and Johnnie Walker Blue Label Scotch. All told, the swag totals about $25,000, according to The Daily Beast.
The Exclusive Emmy Awards Giving Suite Experience
Beyond the gift bags, the Emmy Awards Giving Suite offers a curated backstage shopping-style experience during rehearsals and on the night of the show. This year, Distinctive Assets is producing the suite for the first time.
The suite features luxury products, including Miage Skincare, custom florals by Blooms by Maison d’Emilie, and HydroJug tumblers. Over the past decade, the Giving Suite has raised more than $1 million for the Television Academy Foundation, which supports student access to the entertainment industry.
Luxury, Taxes & Fundraising Behind the Swag
(Photo by Frazer Harrison/Getty Images)The tradition of gifting at the Emmys comes with a hefty price tag. In previous years, brands paid between $15,000 and $250,000 to secure space in the suite, while Forbes reported that inclusion in a gift bag could cost $6,000.
The value of the Giving Suite has been estimated to be far less than the Oscars’ lavish $205,000 swag bags, but Emmy gifts still carry enough worth to trigger tax obligations.
Marketplace reports that recipients of items valued at more than $600 are required to pay taxes on them. In 2006, the Washington Post revealed that Emmy participants had to sign a statement acknowledging their responsibility.
While the golden statues remain the ultimate prize, the Emmys 2025 gift bags and Giving Suite ensure that even those who walk away without a trophy still leave with plenty of star-studded perks.
When the envelopes open at the 2025 Emmy Awards on September 14, one thing is sure: even nominees who don’t win will leave with a $25,000 Emmys gift bag.
