Beyoncé’s 45th birthday is being celebrated on September 4, with the star fresh off the success of what is being regarded as one of the biggest business moves of her career. As her birthday approached last month, the famous singer acquired LVMH’s stake in SirDavis, a whisky brand she launched in collaboration with the Moët Hennessy division in 2024. She is also marking the milestone by revisiting her musical past with a 20th-anniversary edition of her sophomore album, “B’Day,” featuring previously unreleased tracks and new collaborations.
Assuming Outright Control of SirDavis
The sale of LVMH’s stake in SirDavis was confirmed by LVMH in a statement issued on August 10 and reported by Reuters. However, the financial details of the transaction were not disclosed, and LVMH did not reveal the reason behind its decision to step back.
The sale closes out the joint venture that emerged as part of a broader trend that saw major celebrities collaborating with luxury brands and houses. The SirDavis whisky brand holds sentimental value for Beyoncé, as it is named after her paternal great-grandfather, Davis Hogue, a farmer and moonshiner who lived during the Prohibition era in the American South.
He would hide bottles of whisky in the hollow knots of cedar trees, creating a secret stash for friends and family to find. His story helped inspire a whisky blending rye and malted barley, which was crafted with advice from acclaimed distiller Dr. Bill Lumsden.
The Acquisition Fits Beyoncé’s Pattern
The acquisition gives her total ownership of the company for the first time, making it a family, Black, and female-owned company. While nobody may have seen it coming, her decision to buy out LVMH’s stake in SirDavis is not surprising, as it builds on the star’s long-established pattern of running her business ventures with a high degree of independence and control.
Throughout Beyoncé’s career, she has showcased a streak of independence and an instinct for rising to the challenges posed by the world of show business. In 2010, the talented musician launched Parkwood Entertainment, a company that has since become a full-fledged production house with notable projects like “Black Is King” and “Lemonade.”
The company made it easier for her to showcase her independence even more. When the time came to put her Renaissance World Tour on the big screen, it was Parkwood she turned to, choosing to handle the production and distribution of “Renaissance: A Film by Beyoncé” through AMC Theatres instead of handing it off to a traditional major studio. The move allowed her to oversee the project while maintaining significant creative and financial control.
That independent streak is also reflected in Cécred, the haircare line Beyoncé launched in 2024. The beauty venture was entirely self-funded, with no outside investors involved. This was a deliberate move she said was made to avoid deals that did not align with her vision. Since its launch, Cécred has grown into a formidable haircare brand, expanding into a nationwide retail rollout and receiving industry recognition.
Beyoncé Marks Her Birthday With a Major Throwback
Beyoncé’s business empire may be expanding, but she also marked her 2026 birthday by returning to the music that helped establish her as a solo superstar. On September 4, she unveiled a 20th-anniversary edition of her sophomore album, “B’Day,” which was originally released around her 25th birthday in 2006.
According to Rolling Stone, the expanded digital edition features 31 tracks, including previously unreleased material and collaborations with Pharrell Williams, Maluma, and the late Selena Quintanilla.
Among the additions are “Creole,” “Back Up,” “Lost Yo Mind,” and “Can I Watch You,” featuring Pharrell. Beyoncé also teamed up with Maluma for “Cuerpo Tumbao (Get Me Bodied),” which samples Celia Cruz’s “La Negra Tiene Tumbao.” Selena’s estate, meanwhile, approved the duet “Irreemplazable (Como La Flor),” bringing together Beyoncé and one of the artists she has previously cited as an influence.
The anniversary project also extends beyond the music. Videos originally shot on 35mm were remastered and finished in 4K, including an updated version of “Déjà Vu” featuring Jay-Z.
The timing makes the release especially fitting. Two decades after celebrating her 25th birthday with “B’Day,” Beyoncé is revisiting that era at 45 while simultaneously expanding her control over the businesses she has built outside music.
Music Remains the Anchor of Her Empire
Despite all the expansion into drinks, beauty, and film, Beyoncé’s career remains anchored by her music, which is still where much of her fortune comes from. Her Renaissance World Tour alone raked in over $600 million and forms part of a catalog and touring business that has helped push her into the rare company of musicians to attain billionaire status.
Beyoncé currently runs SirDavis, Cécred, and Parkwood, businesses she established around her musical career with the same level of control she has exercised over her music for decades. As Beyoncé celebrates her 45th birthday, the SirDavis acquisition and the 20th anniversary of “B’Day” offer two different glimpses of where she stands at this stage of her career: looking back at the music that helped shape her legacy while taking greater control of the empire she has built beyond it.
