“Little People, Big World” alum Isabel Roloff is focusing on moving forward with an uplifting message to her followers.
“Free yourself and let people be very wrong about you,” Isabel wrote in an August 9 TikTok post. The message comes as Isabel and her husband, Jacob Roloff, continue working on the famous Oregon property that played a central role in the longtime TLC series.
As EntertainmentNow previously reported, Isabel has made it clear that she and Jacob don’t own Roloff Farms. Instead, the couple lives on the property, where Jacob works full time, and Isabel helps care for the animals.
Isabel Roloff Shares a Message About ‘Freeing’ Yourself
Isabel accompanied her brief message with a sunny outdoor photo of herself holding a box of fresh flowers near a grove of trees.
The post arrived days after Isabel spoke candidly about the future of Roloff Farms and comments made by her sister-in-law Audrey Roloff, who is married to Jacob’s brother Jeremy.
Audrey recently revealed that she and Jeremy had another opportunity to purchase the farm earlier in 2026 but ultimately decided against it. She added that visiting the property still leaves them wondering whether there could be another way to become involved with it in the future.
Isabel subsequently shared her own perspective, explaining that she and Jacob have spent years trying to determine how they could help preserve the property.
“We don’t have the money to ‘save’ it but we are here, every day, showing up, working it,” Isabel wrote, according to Us Weekly. She added that they tend to the farm’s plants, animals and land.
Her latest message did not directly mention Audrey or Roloff Farms.
Jacob & Isabel Roloff Have Taken on Major Roles at Roloff Farms
Isabel’s comments carry additional significance because she and Jacob are now deeply involved in the property’s day-to-day operation.
In November 2025, Isabel clarified that the couple rents their home on the property while Matt Roloff remains the owner. She said Jacob works there full time while she cares for the animals.
Isabel also previously revealed just how extensive Jacob’s work had become. She said her husband grows produce, vegetables, and fruit and produced an impressive 60,000 pounds of pumpkins in 2025.
“We hope to keep the farm alive as long as we have anything to do with it,” Isabel said in a TikTok update at the time.
Jacob offered additional insight into that commitment during a July 2026 interview with People. Nearly a decade after stepping away from “Little People, Big World,” he explained that he returned to his family’s Oregon property because of his connection to the land.
Jacob now helps operate the approximately 70-acre farm alongside his cousin Max. He told the outlet that the land’s soil and the opportunity to raise his son, Mateo, close to nature helped draw him back.
Roloff Farms Is Entering a New Chapter
The future of Roloff Farms has remained a major topic for longtime “Little People, Big World” viewers.
The property featured extensively during the TLC show’s 25-season run. TLC describes the series, which premiered in 2006, as following the Roloffs through their family’s “struggles and successes.”
Matt has made multiple attempts to sell a portion of the property. EntertainmentNow reported in June that 16 acres were listed for $2.6 million after previous efforts to find a buyer.
While ownership of the property remains with Matt, Jacob and Isabel have increasingly become part of its present-day story.
Jacob told People that raising Mateo on the same land where he grew up has given his return special meaning. Combined with Isabel’s previous promise to help keep the farm alive, her latest message about letting go of other people’s perceptions comes as the couple continues carving out their own chapter at Roloff Farms.
