It’s not often Hallmark fans get to see their favorite actresses posing in their underwear, but Heather Hemmens is changing that — and for good reason.
Recently called the “hottest woman alive” by Jonathan Bennett, one of Hemmens’ co-stars in “The Groomsmen” trilogy, it made perfect sense for the Hallmark beauty to model her new line of “period panties” called Galifornia Undies. The actress wowed fans on January 11, 2026, as she shared pics from a photo shoot highlighting the line’s Hollywood Undie, one of multiple designs she introduced while launching her new company in late November 2025.
Heather Hemmens’ Fans Call Her Photo Shoot ‘Absolutely Gorgeous’
Hemmens, who starred in November’s “The Snow Must Go On,” posted a series of images and videos from a recent Galifornia Undies photo shoot, in which she wore a blazer over a black bustier and a pair of her black lace Hollywood Undies, made to ” hug your curves and protect your flow.”
Her underwear line was specifically created to help women who want to look stylish and feminine while also facing challenges with their periods, inspired by the years she spent dealing with painful uterine fibroids. While the underwear is highly functional, designed with different absorbency levels, Hemmens told EntertainmentNow that she worked hard to ensure they’re stylish and attractive.
If fans’ reactions are any indication, Hemmens certainly achieved her goal. Social media followers filled her January 11 post with compliments about her modeling the Hollywood Undies.
One wrote, “Simply fabulous! BEAUTIFUL! ❤️” Another called her look “absolutely gorgeous.” Someone else quipped, “I knew I liked heather for some reason 😍.”
Fellow Hallmark star Yan-Kay Crystal Lowe commented, “❤️❤️❤️ gorgeous” and “Real Housewives of Atlanta” alum Cynthia Bailey left a heart emoji, too.
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Days before the official launch of Galifornia Undies, Hemmens told EntertainmentNow, “This is the greatest undertaking of my life,” describing how it took more than 18 months of intense work behind the scenes to bring her vision to life.
Hemmens suffered from uterine fibroids for years before undergoing a successful, noninvasive procedure called Sonata. The fibroids caused painful, heavy periods, an issue many women struggle with.
“I started to need period panties when I was on set doing 17-hour days,” she told EntertainmentNow. “You know, you cannot be running to the bathroom every 45 minutes. And so I would use them in addition to a tampon, just to make sure that I didn’t ruin my costumes.”
But the “period panties” Hemmens found didn’t align with her sense of style, so the “Groomsmen” star set out to create her own line with luxurious fabrics, flattering designs, and different levels of absorbency — light, moderate, and heavy.
Hemmens said she’s “so proud” of the final results and the price point, with each pair of underwear priced at under $35. She also launched a discounted monthly subscription option. The full line of Galifornia Undies and accessories can be found here.
