The social media star and podcast host, Alix Earle, will headline an untitled reality series alongside her family, the streaming service announced. The unscripted show is expected to debut in 2026 and will offer an inside look at Earle’s personal life, career, and relationships as she navigates fame in her mid-20s.
Netflix said the series will focus on Earle’s day-to-day experiences, blending family moments with the demands of her growing public profile. The project marks Earle’s latest move from digital fame into mainstream entertainment, as streaming platforms continue to invest in creators with large built-in audiences.
From Viral Creator to Television Personality
Earle first gained widespread attention on TikTok through her “Get Ready With Me” videos, where she paired makeup routines with candid conversations about college, friendships, and mental health. Her unfiltered approach resonated with viewers, helping her build a following of more than 13 million across social platforms.
Her popularity soon extended beyond social media. In 2023, Earle competed on ABC’s “Dancing With the Stars,” finishing as a finalist and expanding her visibility to a national television audience. She has since launched and hosted the podcast “Hot Mess with Alix Earle,” which regularly ranks among the top lifestyle podcasts.
Netflix’s decision to develop a reality series around Earle reflects her growing presence across multiple media formats and her ability to attract audiences beyond short-form content.
Family at the Center of the Series
According to Netflix, the reality series will prominently feature Earle’s family and close friends. Her younger sister, Ashtin Earle, who also maintains a strong social media following, is expected to appear throughout the show, along with other members of the Earle family.
“We are so happy to partner with Netflix on this show about our fun, loving, sometimes chaotic modern family,” Earle said in a statement released by Netflix. She said the series will show how her family supports one another while balancing public attention and personal challenges.
Deadline reported that the series will follow Earle through travel, work commitments, and major life moments, offering viewers access beyond what she typically shares online. The show will aim to capture the realities of influencer culture while grounding the story in family dynamics.
A Growing Trend in Streaming
Netflix’s move highlights a broader shift in unscripted television. Streaming platforms increasingly turn to influencers as they compete for younger viewers who spend more time on social media than traditional television. Creators like Earle bring built-in fan bases and high engagement, making them attractive investments for unscripted programming.
For Earle, the Netflix series represents another step in her transition from internet personality to mainstream celebrity. What began as casual phone videos has evolved into a full-scale reality project on one of the world’s largest streaming platforms.
