Whitney Rose has never been one to hide her emotions, so it comes as no surprise that she is giving details on watching her business crash and burn. The “Real Housewives of Salt Lake City” star and her husband, Justin, were pretty transparent about the situation during the second episode of season 6.
Justin Rose Weighs in on Business Misstep
BravoDuring episode 2 of the latest installment of RHOSLC, Whitney and Justin had a serious conversation about the business failure that left them with “nothing.”
Three days before the now-infamous cast RV trip, Whitney shared, “I’m not doing very well with coping with it, the feeling of defeat. It’s been really hard.”
Justin listened to his wife and then responded. “Maybe this was just a marker to, like, tell you that we needed to balance it out more, because we did go all in. And maybe that’s not where we’re supposed to be focused on right now.”
The scene then shifted to a moment around the RV campfire, when it became clear that this business bomb had made Whitney rethink what she truly wants.
“This whole crisis and failure with the business has really made me feel like I just wanna be home with my kids. And then, my business fails, and I can’t be, now. I have to still figure out how to make money. It’s just funny how life will just keep you movin’.”
Whitney Rose Left Heartbroken Over Business Failure
BravoWhitney also used her confessional time to explain how the business went south in the first place.
“Over the last couple of months, Justin and I decided we wanted to start a venture together, so we merged Wild Rose Beauty into another entity. And we were wildly successful, to start. Then, business started plummeting, and we’re just trying everything we can to make it through whatever we’re calling this phase of failure,” she explained.
In the first episode of season 6, Whitney admitted that she had to fire 30 employees, something that was rough on her.
“It’s so emotionally hard for me because I didn’t just fail myself, I failed all my employees, I failed my customers, I failed my family. Like, I feel, like, the weight of everyone that this has affected,” the reality star shared.
While Whitney and Justin took a business hit, their marriage has survived it. The couple has confirmed that they are getting through the rough patch together.



