Sydney Sweeney is once again making a bold statement that is turning heads. Weeks ahead of her 29th birthday, Euphoria star has dropped a raunchy campaign for her lingerie brand SYRN, showing off her incredible curves and figure in the process.
Sydney Dropped a Retro-Style Campaign for SYRN
In the retro-inspired shoot, with vintage kitchen setting, and an unconventional baking set-up, Sweeney amped up the playful drama for SYRN, modelling a plethora of lingerie from her newest collection, dropping September 1st.
The soon-to-be 29-year-old actress, rocked from a delicate baby blue lingerie to daring three-piece black lingerie with dramatic cutouts, paring each with even sexier heels – from silver stiletto to thigh-high boots.
In one instance, she even went topless covering her bare chest with just two small cakes.
Commenting on one of her birthday-inspired lingerie looks, she captioned the post cheekily: “Birthday suits look a little different around here.”
Photographed by Greg Swales, the stylized campaign quickly had fans reacting. One wrote: “You’d think it was an AI-generated photo, but it’s simply her in real life”
Another fan chimed in: “She’s a gorgeous and [expletive] chick, she’s just doing her thing, this stuff has always existed.”
“She really owns it, honestly respect. Her confidence is kinda refreshing,” said another.
Fans even praised her collection commenting: “They make the prettiest and most comfortable bralettes. I need this set.”
All About Syrn’s New Collection
SYRN’s new collection falls under the “Romantic” category. It features bra, camisoles, thongs, garter belts and much more in colours like baby blue, pink and black.
Interestingly, of the many sultry designs featured in the raunchy campaign, a sheer plunging “Fall For Me” bra set is stealing the spotlight. The pale blue sheer mesh piece is embroidered with a white-and-blue floral pattern across bra, “Hold on Tight Garter Belt”, “Between The Lines G-String” and the ruffles of the thigh-high stockings.
One of the highlights of this collection is the embroidery, featured on the cups to nearly everywhere else. Sweeney also added a sentimental personal touch to the designs by embroidering the words “I really love you” produced from her own handwriting.
Sydney Sweeney Bravely Fought Body Insecurity
As bold her pictures maybe now, Sweeney has her own challenges growing up. The 28-years-old actress struggled with insecurity and body confidence as a teen.
In conversation with US Weekly, she said, “I grew up with boobs. I was wearing a 32DD in sixth grade, and I never felt confident. I never had anything I felt good in, and I just wanted to hide.”
It wasn’t until she played Cassie, she became confident and embraced her body. Channelling that same energy into her empire, Sweeney launched Syrn this past January.
The brand was born from the actress’ obsession with fixing annoying, unforgivable fashion mishaps like tight bra straps and cutting bands that have long plagued the undergarment industry.
Syrn also focus on inclusivity, offering 44 bra sizes.
With Syrn, Sweeney wears many hats: from creative director to model.
