The New Year’s Day tradition returns in full bloom as the 2026 Rose Parade rolls through Pasadena, California, welcoming viewers across the country to one of the most iconic celebrations of the holiday. From what time the parade starts to who’s hosting, where to watch, and the exact route through Pasadena, here’s everything you need to know to catch every float, band, and moment of the Tournament of Roses Parade.
When Time Does the Rose Parade 2026 Start?
The 2026 Rose Parade will start at 11 a.m. ET and run until 1 p.m. ET on January 1, 2026.
This year’s parade will be co-hosted for the first time by “TODAY” co-anchor Craig Melvin. He will be joined by Rose Parade veterans Hoda Kotb and Al Roker. This will be Hoda’s 11th time co-hosting the parade, and it will be Roker’s 27th time.
To watch the parade live, it will air on NBC and Telemundo. You can also stream the Rose Parade on Peacock.
In addition, the Rose Parade announced that a livestream of the parade will be available through January 14, 2026, on most platforms and up to one year on select platforms. The platforms this livestream will be available on are: Christmas Plus, FanDuel Sports Network West, Fubo, Great American Pure Flix, GFam+, and Pluto TV Christmas Channel.
The 2026 Rose Parade Route
If you are heading to the 2026 Rose Parade, you might be wondering what the route is. We have your answers here!
The parade route is 5.5 miles, and it will take two hours at every given point along the route, as Visit Pasadena shared. It kicks off at the corner of Green Street and Orange Grove Boulevard in Pasadena, California.
The parade then travels north on Orange Grove Boulevard at a leisurely pace. It will then turn east onto Colorado Boulevard.
As the parade nears the end of the route, it will turn north onto Sierra Madre Boulevard. It then comes to an end at Villa Street.
Rose Parade 2026 Theme
This is an annual event that takes place on New Year’s Day. The first parade was held in Pasadena, California, in 1890.
The parade is also known as the Tournament of Roses Parade. For the 2026 Rose Parade, it will feature 39 rose-covered floats, 17 equestrian teams, and 19 marching bands from around the world.
NBA legend Magic Johnson will serve as the parade’s grand marshal. The theme for the 2026 parade is “The Magic is Teamwork,” so an ode to the Grand Marshal.
The 2026 Rose Parade will start at 11 a.m. ET, and air live on NBC and Telemundo. You can also stream it live on Peacock. Parade officials said there will also be a livestream available on Christmas Plus, FanDuel Sports Network West, Fubo, Great American Pure Flix, GFam+, and Pluto TV Christmas Channel.
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