Christina Haack is expanding her champagne brand with a new project in Paris.
The HGTV star shared updates from her trip to France on her Instagram stories, revealing she is working on a new product for her champagne line, Clé Cachée. The visit marks the next step for the brand, which launched in 2025.
“Good to be back in @clecacheechampagne hometown,” Haack wrote alongside a photo taken from a Paris balcony.
She documented parts of the trip, including her arrival in the city and moments spent with her team. In one post, she showed a meal shortly after landing, calling it “jet lagged fuel.” In another, she shared a video boarding a private jet with bottles of her champagne.
“Headed back to the mothership with @clecacheechampagne to work on a sister (aka a sparkling rose),” she wrote. “Paris here we come!”
Christina Haack Champagne Brand Expands With New Product
Haack confirmed she is developing a sparkling rosé as part of the Clé Cachée line. The new product would expand the brand’s offerings as it continues to grow.
During the trip, she also shared a moment with her group raising glasses of champagne, captioning the post, “When work is pleasure.”
Her boyfriend, Chris Larocca, joined her on the trip. Haack tagged him in her posts, noting his continued involvement in the brand’s development.
Ahead of the brand’s original launch, Haack explained that creating a champagne line had been a long-term goal.
“I’ve been a champagne girl for as long as I can remember,” she told PEOPLE. She said the idea developed after a trip to Napa Valley with Larocca, which inspired her to turn the concept into a business.
The HGTV Fan-Favorite Shares Clé Cachée Message in Promo Video
Haack recently appeared in a promotional video for Clé Cachée that highlighted the brand’s focus on low sugar content.
In the video, she was presented with a choice between a glass of champagne and medications commonly associated with weight loss trends.
“No thanks. I’ll take the champagne. Less than 1g of sugar per glass,” the caption read as she chose the drink.
The brand’s caption reinforced the message, stating, “Not everything trending is worth it, we’ll stick to what feels good.”
Clé Cachée has emphasized that its champagne contains less than three grams of sugar per bottle.
Haack responded to the post in the comments, writing, “Champagne always.”
